Wikigence: Created page with "{{Infobox online service | name = Instagram | logo = Instagram logo 2022.svg | logo_size = 150px | screenshot = | caption = | developer = Kevin Systrom, Mike Krieger | released = {{Start date|2010|10|06}} | operating_system = iOS, Android, Web | headquarters = Menlo Park, California, U.S. | parent = Meta Platforms | website = {{URL|https://www.instagram.com}} }} '''Instagram''' is an American photo and video sh..."

2025-09-11T03:25:37Z

Created page with "{{Infobox online service | name = Instagram | logo = Instagram logo 2022.svg | logo_size = 150px | screenshot = | caption = | developer = Kevin Systrom, Mike Krieger | released = {{Start date|2010|10|06}} | operating_system = iOS, Android, Web | headquarters = Menlo Park, California, U.S. | parent = Meta Platforms | website = {{URL|https://www.instagram.com}} }} '''Instagram''' is an American photo and video sh..."

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{{Infobox online service
| name = Instagram
| logo = Instagram logo 2022.svg
| logo_size = 150px
| screenshot =
| caption =
| developer = Kevin Systrom, Mike Krieger
| released = {{Start date|2010|10|06}}
| operating_system = iOS, Android, Web
| headquarters = Menlo Park, California, U.S.
| parent = [[Meta Platforms]]
| website = {{URL|https://www.instagram.com}}
}}

'''Instagram''' is an American photo and video sharing social networking service founded in 2010 by Kevin Systrom and Mike Krieger. The platform allows users to upload media that can be edited with filters, organized by hashtags, and tagged with locations. Posts can be shared publicly or with pre-approved followers.

Initially released for iOS in October 2010, Instagram quickly gained popularity, reaching one million registered users within two months. The Android version was released in April 2012, followed by web and other platform versions.

In April 2012, [[Facebook]] Inc. (now '''Meta Platforms''') acquired Instagram for approximately US$1 billion in cash and stock. Since the acquisition, Instagram has introduced new features such as Stories, IGTV, Reels, and Shopping, becoming one of the most influential social media platforms globally.

== History ==
* '''2010''': Instagram launched on iOS by Systrom and Krieger.
* '''2012''': Acquired by Facebook for $1 billion.
* '''2013–2016''': Expansion of video sharing, direct messaging, and advertising.
* '''2016''': Stories feature introduced.
* '''2018''': IGTV launched for longer videos.
* '''2020''': Reels launched in response to TikTok.

== Features ==
* '''Photo and Video Sharing''': Upload and edit content with filters and effects.
* '''Stories''': Temporary 24-hour content format.
* '''Reels''': Short-form video feature.
* '''IGTV''': Long-form video platform.
* '''Shopping''': In-app e-commerce.
* '''Direct Messaging''': Private user communication.

== User Base ==
As of 2023, Instagram reports over '''2 billion monthly active users''', making it one of the most widely used social media platforms worldwide. Its largest audiences are in the United States, India, and Brazil.

== Business Model ==
Instagram generates revenue primarily through '''advertising''', including feed ads, Stories ads, and shopping integrations. Influencer marketing and brand collaborations also contribute to its ecosystem.

== Controversies and Criticism ==
Instagram has faced criticism regarding:
* The impact of social media on mental health.
* Spread of misinformation and harmful content.
* Data privacy concerns under Meta Platforms.

== See also ==
* [[Facebook]]
* [[TikTok]]
* [[Snapchat]]
* [[Meta Platforms]]

== External links ==
* {{Official website|https://www.instagram.com}}

Instagram - Revision history